Sound is the first thing anyone feels walking through your door, before they've even read a sign or looked at a price tag. That's the moment I design for, whether it's a coffee shop, a record store, a gallery, or a hospitality space.

We design the whole system around the room you actually live in, not a generic layout, so the speakers, the amp, the turntable, and the install get decided together instead of picked separately and hoped into place.

A space for where the crossover designs get tested, where drivers get measured, where I run acoustic measurements just to see what's actually happening instead of what a datasheet says should happen. I don't think of it as a product. It's closer to just how I keep learning.